Is Your Shopping Bag Suitable For Your Business? – Four Things to Consider
It is frustrating to go shopping only to find that the shopping bags made available by the store are the wrong fit for the goods purchased. Having bags that are too big for the products your customers buy is a waste of resources and can be downright annoying to them. The reverse is even worse as it forces them to split their shopping goods into many small bags making it cumbersome to carry them home. While these may look like petty issues, they do have a huge impact on the shopping experience your customers have at your store. That being said, it is time to consider Kraft paper shopping bags for your retail store.
Think About Your Products
The type of products your business deals with will largely influence the type of bags used. The size of the bag is dependent on the size of the product. If you are selling products of different sizes, then it is important that you stock bags in different sizes as well. The weight of your products determine the fabrics used in the shopping bags you choose to stock. Heavy products are best suited for woven bags or strong Kraft paper bags. The nature of your products should also be considered. If you are dealing with frozen products or fresh produce, then you are better off stocking waterproof carrier bags.
Consider the Bag’s Functionality
The functionality of shopping bags should be viewed both from the client’s perspective and that of the store attendants. Functional bags are those that are easy to pack and carry. This is especially true for stores that have high customer traffic at any given time of the day.
Be Proactive in Building Your Brand
Everything about your business should be approached from a branding perspective. Your bags are good brand ambassadors for your business as they are often carried far and wide by your shoppers. You should, therefore, choose a bag that complements your brand and allows you to incorporate your logo and contact information on it. This means that you not only need to consider the material used to make the bag, but the color of the bag itself. To ensure that the investment you make in branding your bags is worthwhile, consider branding reusable bags as opposed to one-time use and throw bags.
Be Environmental Conscious
There has been a global outcry against the use of plastic bags due to their harmful effects on the environment. They not only take close to ten decades to degrade, but they also release toxic microplastics in the process. Besides, there is the risk of animal death due to ingestion or strangulation and suffocation by a plastic bag. It is for this reason that governments globally are moving towards a plastic bag free economy. It is wise for you to prepare for this shift by ensuring that your bags are environmentally friendly. With an increasing number of shoppers opting for green services and products, moving to the use of Eco-friendly Kraft paper shopping bags could go a long way in ensuring customer retention.