How to Launch a Product with Professional Packaging in four Steps
If you are in the process of developing or creating your very own product, there are many things to consider, in order to selling the product.
- You need to offer something different from competing brands.
- You need to appeal to a certain audience.
- You need to plan ahead with a budget and people who are capable of helping out.
- You need a volume of how many of this certain product that you are able to manufacture.
- And lastly, you need to have a plan put in place for how to package it, with boxes, automatic sealers, etc.
One you understand what you need to do to make a quality product, here are the steps you need to take to launch that product successfully.
1. Hire a package designer.
A package designer has the creativity and skills necessary in order to design packaging that is both attractive and attention-grabbing. Talk to a designer to give them the look, feel, color scheme, and scope of your ideal brand. Be sure that you are as clear as possible, because with the more time they invest in your product, the more money that you must pay them.
When interviewing your designer, ask them for their portfolio, and other projects that they have been a part of in the past. This will give you a good idea of what their tastes are and how they could design your packaging. Not many designers are chameleons in this regard; they enjoy designing packages in their own signature style.
If you have a large budget, then you should consider looking into design firms that can handle different media. Independent designers are more affordable for the most part, but you cannot guarantee that they will offer additional services such as adverts.
2. Create a brand.
A brand is an identity that a series of products have in common. Every company uses brands to sell other products. A brand must be easy to remember, but also must reflect your values and principles for why your products exist. Some brands use colors for subliminal meanings, simple looking brands with deep meanings are the most effective. Your designer should be able to whip up a logo for you in addition to cohesive assets for web and print media that best market your brand.
3. Purchase a capable printer.
Some printers will print custom boxes, others only print labels. Basically, you cannot ask a box printer to print any kind of package for you. It is also necessary to buy devices such as automatic sealers and Styrofoam, so that products have outer layers of protection and also fit better inside your boxes. If you are selling foods and other perishables, you would likely need bags or pouches that can easily be designed and marketed on store shelves. Your designer should know the proper specifications on the printer you have purchased in order for the graphics and other content to be displayed correctly.
4. Launch your product.
After creating a product, a brand, and packaging that will look great on a store shelf, you are ready to sell it. But don’t just call every store in town just yet. You would like a proper way to introduce your product either online or in person. Consider having the product debut at a trade show where people would be there to give it a lot of attention. See how much interest there is from the start, and from there, you can have your product be available in as many stores as there is for demand for it. As demand grows or shrinks, you can always distribute more or less of your product.